 |    |
Portfolio
You can browse our portfolio in the way that suits you best: by keyword in the tag cloud or by scrolling down the page to see all our projects.
web Projects
Project: The Made Here, Read Everywhere Campaign
Client: British Columbia Association of Magazine Publishers
Brief: Strategy | Advertising | Promotions
Background: The BC Association of Magazine Publishers (BCAMP) represents a diverse group of consumer and trade magazines, so diverse that a main challenge of this project—a public awareness campaign—was to develop a unified message that could speak for all BCAMP members. We built a campaign strategy around the common thread running through all of them regardless of subject or readership: pride of place and connection to BC. The campaign was first introduced in 2006 and extended in 2007. It included magazine placements, outdoor media, animated pre-cinema advertisements, and point-of-purchase collateral—supported by a campaign website and contest promotion.
Project: BC Book & Magazine Week
Client: British Columbia Association of Magazine Publishers/Association of Book Publishers of British Columbia
Brief: Media | Promotions
Background: BC Book & Magazine Week is an annual festival that offers dozens of ways for the public to rub shoulders with local writers and publishers. It features readings, workshops, parties, and performances in communities around British Columbia. We worked with the two industry associations that organize the festival to develop media strategies and secure expanded print and broadcast coverage. Beginning in 2006, we incorporated an online outreach program and dedicated blog that added a highly effective viral component to BCBMW promotions.
Project: ICEF Online User Guides
Client: ICEF
Brief: User Support
Background: ICEF Online (a joint Australian-German venture) is a collaborative Internet platform that enables educators and international recruitment agents to connect easily and efficiently to each other and to resources that help drive international student enrolments. We developed two series of user guides, one for agents and one for educators, to orient new users to the system.
Project: The ICEF Bulletin
Client: ICEF
Brief: Electronic Newsletter
Background: German-based ICEF is the market leader in connecting education providers and student recruitment agents to key markets and networks worldwide. ICEF’s global network includes more than 50,000 clients, colleagues, and partners. We worked with ICEF to create the ICEF Bulletin, an electronic newsletter hosted on the client website and delivered via email. We support the bulletin’s ongoing publication by writing, editing, designing, and delivering up to six issues per year.
Project: Web Content Development for New Non-Profit Initiative
Client: Pacific Salmon Foundation
Brief: Information Design | Copywriting | Editing
Background: The Pacific Salmon Foundation created a new campaign, Think Salmon, to provide news and information about Pacific salmon and to encourage the BC public to act in salmon-friendly ways. A principal component of this campaign is its website, www.thinksalmon.com. Turner-Riggs was hired by Work Industries to develop content and write the copy for the launch of this groundbreaking social website, designed by Hop Studios (the same team that got our site up and running!)
Project: PExOD Business Plan
Client: Simon Fraser University
Brief: Strategy | Marketing
Background: PExOD is a web-based bibliographic database software tool developed as an industry service by the Canadian Centre for Studies in Publishing (CCSP) at Simon Fraser University. It is designed to allow small and medium-sized publishers to record, access and exchange bibliographic data (i.e., descriptive and trading information about the books they publish) with their business partners according to the international ONIX data standard. We worked with the PExOD team to develop key positioning, operational, and financial strategies for the national launch of this specialized software application.
Project: Theytus Books Business Plan
Client: Theytus Books
Brief: Strategy | Marketing
Background: Founded in 1980, Theytus Books is the leading First Nations-owned and operated publishing house in Canada. Theytus engaged us to conduct an assessment of the house’s operations and practices; identify opportunities for improvement; and recommend ways the firm could increase its effectiveness in the near term—by building revenues and improving practices to optimize staff time and other key resources. The strategic plan that resulted addressed a number of key areas within the firm, including branding, operations, sales strategy and management, and online marketing.
Project: www.truworld.ca
Client: TRU World, Thompson Rivers University
Brief: Website
Background: TRU’s history of international engagement dates back over 30 years. International projects and linkages currently extend to more than 45 countries with students from more than 65 nations enrolled at the main campus in Kamloops, BC. The TRU World website is an important platform for the university’s international activities. We worked with the marketing team at TRU World to establish the concept and architecture for the site, and then with a development team to develop the user interface and complete the site. We manage the site for TRU World, including content updates, troubleshooting, and ongoing development.