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Portfolio
You can browse our portfolio in the way that suits you best: by keyword in the tag cloud or by scrolling down the page to see all our projects.
research Projects
Project: Outward Bound? An Exploratory Study of Magazine Exports
Client: British Columbia Association of Magazine Publishers
Brief: Market Study
Background: How interested are British Columbia’s magazine publishers in developing export markets? How ready are they to do so, and what does it take to succeed? We set out to answer these questions in 2004 with this study, which explored a range of export strategies, including single-copy sales at retail; subscription sales; licensing and joint ventures; and branded content and rights sales.
Outward Bound? stands as some of the only formal work in this area. We presented its findings in BC and at national conferences in Toronto.
Project: Southern Exposure: Newsstand and Subscription Marketing in the United States
Client: British Columbia Association of Magazine Publishers
Brief: Market Study
Background: If you’re a Canadian magazine publisher in search of new readers, it’s hard not to be enticed by the US market, given that it has ten times Canada’s population, few trade restrictions, a shared language, and a fair bit of common social and historical ground. This 2005 study looks at major circulation sources in the United States, including direct mail, subscription agents, the Internet, and cross-promotional partnerships, along with current issues and strategies for success on US newsstands.
Project: London Calling: The Magazine Market in the United Kingdom
Client: British Columbia Association of Magazine Publishers
Brief: Market Study
Background: The United Kingdom is Canada’s third largest export market worldwide, and our most important market in Europe, accounting for one-third of all Canada-European Union trade. This 2005 study provides broad recommendations for export development in the UK and a detailed overview of the British magazine market, addressing both major circulation sources and the island’s famously efficient national distribution system for newsstand.
Project: The Book Retail Sector in Canada
Client: Department of Canadian Heritage
Brief: Market Study
Background: Commissioned by the Department of Canadian Heritage and conducted in 2007, this study created the first comprehensive overview of the Canadian consumer book market, including the dramatic changes taking place in book retail. The Book Retail Sector in Canada is structured as a collection of linked studies, each of which explores a major aspect of the marketplace: reading and book buying behaviour, the size and composition of the consumer book market in Canada, the traditional book retail channel, the book market in Quebec, non-traditional sales channels, and online book retail.
The Globe and Mail has called the study an “essential reference work” for the industry and policy makers alike.