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Portfolio
You can browse our portfolio in the way that suits you best: by keyword in the tag cloud or by scrolling down the page to see all our projects.
education Projects
Project: ICEF Online User Guides
Client: ICEF
Brief: User Support
Background: ICEF Online (a joint Australian-German venture) is a collaborative Internet platform that enables educators and international recruitment agents to connect easily and efficiently to each other and to resources that help drive international student enrolments. We developed two series of user guides, one for agents and one for educators, to orient new users to the system.
Project: The ICEF Bulletin
Client: ICEF
Brief: Electronic Newsletter
Background: German-based ICEF is the market leader in connecting education providers and student recruitment agents to key markets and networks worldwide. ICEF’s global network includes more than 50,000 clients, colleagues, and partners. We worked with ICEF to create the ICEF Bulletin, an electronic newsletter hosted on the client website and delivered via email. We support the bulletin’s ongoing publication by writing, editing, designing, and delivering up to six issues per year.
Project: ICEF Branding
Client: ICEF
Brief: Branding | Positioning
Background: German-based ICEF is a market leader in connecting education providers and student recruitment agents to key markets and networks worldwide. The company has expanded greatly in recent years, culminating in the launch of three new product groups in 2007. We worked with ICEF to develop a comprehensive positioning strategy and branding program to reflect its expansion and leadership position in the international marketplace. We conducted client and staff interviews and a competitive analysis to understand the firm’s current position; developed a set of strategies to move the firm toward new opportunities; and ultimately created a comprehensive branding package—including copy, redesigned company marks, and graphic standards—for use across all print and electronic publications and other key brand touchpoints for the firm.
Project: www.truworld.ca
Client: TRU World, Thompson Rivers University
Brief: Website
Background: TRU’s history of international engagement dates back over 30 years. International projects and linkages currently extend to more than 45 countries with students from more than 65 nations enrolled at the main campus in Kamloops, BC. The TRU World website is an important platform for the university’s international activities. We worked with the marketing team at TRU World to establish the concept and architecture for the site, and then with a development team to develop the user interface and complete the site. We manage the site for TRU World, including content updates, troubleshooting, and ongoing development.
Project: Marketing Collateral: TRU World
Client: TRU World, Thompson Rivers University
Brief: Print Collateral
Background: TRU World is the international education, training, and development division at Thompson Rivers University. We manage major marketing collateral projects for the division, including concept development, content development, and art direction for new publications. Recent projects include a 32-page international portfolio/annual report and a 52-page international recruitment booklet.