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Portfolio
You can browse our portfolio in the way that suits you best: by keyword in the tag cloud or by scrolling down the page to see all our projects.
creative Projects
Project: Agriteam Style Guide
Client: Agriteam Canada
Brief: Editorial Guide for Company Documents
Background: Agriteam Canada is a major international consulting firm for governance and social development in Asia, Africa, and South America. It commissioned a Turner-Riggs Style Guide to provide protocols for well-written and consistent proposals, marketing materials, and other external communications. We worked with an executive team to customize the guide and make it as relevant as possible to Agriteam’s communication goals.
Project: British Columbia Award for Canadian Non-Fiction
Client: British Columbia Achievement Foundation
Brief: Launch | Media | Marketing
Background: The British Columbia Achievement Foundation asked us to help launch a new national literary prize in 2005. We developed a positioning strategy and media and promotions programs, as well as an approach to the award presentation that, as the Canada Council for the Arts noted, “imbued the entire day with a dynamism and realness seldom seen at awards ceremonies”. With its cash value of $40,000, the British Columbia Award is now Canada’s largest prize for literary non-fiction. We continue to work with the foundation to build awareness among Canada’s publishers, authors, and readers, and to develop new collaborative partnerships around the award program—including a 2007 media partnership with CBC Radio One.
Project: The Made Here, Read Everywhere Campaign
Client: British Columbia Association of Magazine Publishers
Brief: Strategy | Advertising | Promotions
Background: The BC Association of Magazine Publishers (BCAMP) represents a diverse group of consumer and trade magazines, so diverse that a main challenge of this project—a public awareness campaign—was to develop a unified message that could speak for all BCAMP members. We built a campaign strategy around the common thread running through all of them regardless of subject or readership: pride of place and connection to BC. The campaign was first introduced in 2006 and extended in 2007. It included magazine placements, outdoor media, animated pre-cinema advertisements, and point-of-purchase collateral—supported by a campaign website and contest promotion.
Project: BC Book & Magazine Week
Client: British Columbia Association of Magazine Publishers/Association of Book Publishers of British Columbia
Brief: Media | Promotions
Background: BC Book & Magazine Week is an annual festival that offers dozens of ways for the public to rub shoulders with local writers and publishers. It features readings, workshops, parties, and performances in communities around British Columbia. We worked with the two industry associations that organize the festival to develop media strategies and secure expanded print and broadcast coverage. Beginning in 2006, we incorporated an online outreach program and dedicated blog that added a highly effective viral component to BCBMW promotions.
Project: British Columbia Community Achievement Awards
Client: British Columbia Achievement Foundation
Brief: Advertising | Copywriting
Background: The British Columbia Achievement Foundation administers a variety of provincial and national awards programs focused on the arts and community service. We helped them build promotional materials for their Community Achievement Award program. These included a set of public service advertisements that ran in major papers throughout British Columbia, and copywriting for the award program’s print materials.
Project: Ghostwriting
Client: Classified
Brief: Distill the essence of an author’s book through a news feature article
Background: The client required a 1,500-word article on a tight deadline that conveyed the most compelling points of just-published book in a tone approximating the author’s voice. The article—on how to create effective advertising—was published in major Canadian media and created buzz for the book.
Project: Geist House Advertisements
Client: Geist Magazine
Brief: Advertising
Background: Geist is Canada’s most widely circulated literary magazine. It spearheads many innovative programs and offers for readers, aspiring writers, educators, and others. We developed this series of “house advertisements” (advertisements about the magazine itself) that ran extensively in Geist and also in other Canadian literary magazines.
Project: ICEF Online User Guides
Client: ICEF
Brief: User Support
Background: ICEF Online (a joint Australian-German venture) is a collaborative Internet platform that enables educators and international recruitment agents to connect easily and efficiently to each other and to resources that help drive international student enrolments. We developed two series of user guides, one for agents and one for educators, to orient new users to the system.
Project: The ICEF Bulletin
Client: ICEF
Brief: Electronic Newsletter
Background: German-based ICEF is the market leader in connecting education providers and student recruitment agents to key markets and networks worldwide. ICEF’s global network includes more than 50,000 clients, colleagues, and partners. We worked with ICEF to create the ICEF Bulletin, an electronic newsletter hosted on the client website and delivered via email. We support the bulletin’s ongoing publication by writing, editing, designing, and delivering up to six issues per year.
Project: ICEF Branding
Client: ICEF
Brief: Branding | Positioning
Background: German-based ICEF is a market leader in connecting education providers and student recruitment agents to key markets and networks worldwide. The company has expanded greatly in recent years, culminating in the launch of three new product groups in 2007. We worked with ICEF to develop a comprehensive positioning strategy and branding program to reflect its expansion and leadership position in the international marketplace. We conducted client and staff interviews and a competitive analysis to understand the firm’s current position; developed a set of strategies to move the firm toward new opportunities; and ultimately created a comprehensive branding package—including copy, redesigned company marks, and graphic standards—for use across all print and electronic publications and other key brand touchpoints for the firm.
Project: Content Development for International Market Research Company
Client: Ipsos
Brief: Writing | Editing
Background: Ipsos uses cutting-edge research methodology to guide clients’ marketing and product development questions. This project involved communicating Ipsos capabilities and findings clearly and in plain language through materials such as newsletters, brochures, white papers, and press releases to both internal and external audiences. The white papers were written for senior executives, requiring in-depth interviewing, solid grasp of numerous methodologies and sectoral specializations (e.g., pharmaceutical, technology, environment), and a skill for transforming complicated research language into a more mainstream style.
Project: World Monitor: Global Trends in Consumer Behavior and Public Opinion
Client: Ipsos
Brief: Corporate Magazine
Background: From 2000 to 2005, Kiley served as the editor-in-chief of World Monitor, an online and print digest of global marketplace and civic trends. World Monitor was based on hundreds of thousands of dollars of primary Ipsos research, and subscribers ranged from Coke and Procter & Gamble to the US State Department and Canadian Heritage. Kiley oversaw the editorial direction and content of World Monitor, and also played a key role in questionnaire design and analysis as well as marketing.
Project: Web Content Development for New Non-Profit Initiative
Client: Pacific Salmon Foundation
Brief: Information Design | Copywriting | Editing
Background: The Pacific Salmon Foundation created a new campaign, Think Salmon, to provide news and information about Pacific salmon and to encourage the BC public to act in salmon-friendly ways. A principal component of this campaign is its website, www.thinksalmon.com. Turner-Riggs was hired by Work Industries to develop content and write the copy for the launch of this groundbreaking social website, designed by Hop Studios (the same team that got our site up and running!)
Project: Writing Assignments: Toronto Life and Saturday Night
Client: St. Joseph Media
Brief: Feature Editorial
Background: From 2004 to 2006, we took on a number of editorial commissions from the editors of Toronto Life and Saturday Night, with subjects ranging from personal finance to online bookselling to a feature interview with Iron Chef Rob Feenie.
Project: www.truworld.ca
Client: TRU World, Thompson Rivers University
Brief: Website
Background: TRU’s history of international engagement dates back over 30 years. International projects and linkages currently extend to more than 45 countries with students from more than 65 nations enrolled at the main campus in Kamloops, BC. The TRU World website is an important platform for the university’s international activities. We worked with the marketing team at TRU World to establish the concept and architecture for the site, and then with a development team to develop the user interface and complete the site. We manage the site for TRU World, including content updates, troubleshooting, and ongoing development.
Project: Marketing Collateral: TRU World
Client: TRU World, Thompson Rivers University
Brief: Print Collateral
Background: TRU World is the international education, training, and development division at Thompson Rivers University. We manage major marketing collateral projects for the division, including concept development, content development, and art direction for new publications. Recent projects include a 32-page international portfolio/annual report and a 52-page international recruitment booklet.