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Portfolio
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Outward Bound? An Exploratory Study of Magazine Exports
Client: British Columbia Association of Magazine Publishers
Brief: Market Study
Background: How interested are British Columbia’s magazine publishers in developing export markets? How ready are they to do so, and what does it take to succeed? We set out to answer these questions in 2004 with this study, which explored a range of export strategies, including single-copy sales at retail; subscription sales; licensing and joint ventures; and branded content and rights sales.
Outward Bound? stands as some of the only formal work in this area. We presented its findings in BC and at national conferences in Toronto.