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Brief: Writing | Editing
Background: Ipsos uses cutting-edge research methodology to guide clients’ marketing and product development questions. This project involved communicating Ipsos capabilities and findings clearly and in plain language through materials such as newsletters, brochures, white papers, and press releases to both internal and external audiences. The white papers were written for senior executives, requiring in-depth interviewing, solid grasp of numerous methodologies and sectoral specializations (e.g., pharmaceutical, technology, environment), and a skill for transforming complicated research language into a more mainstream style.