Thursday, October 16, 2008

How to Tell Your Customers to Go to Hell and Have Them Love You Even More

I received a message in my inbox a little while ago that made my day. It damned me to hell and told me I was despised.

The message was from a company I have always admired. The message made me love this company even more. The company is The Onion, the very funny “news” organization that parodies the real news.

The Onion knows that anyone who likes them and their merchandise appreciates twisted humour. They know their audience expects marketing to be clever and that we’re thrilled it’s now harder for telemarketers to bombard us during Sunday dinner. They know we like to laugh, and that we don’t like earnest, insincere ploys for our attention and dollars.

The Onion knows their audience, and makes sure everything they do considers our taste and speaks to us in a unified, audacious voice.

The Onion is brilliant.