Thursday, May 28, 2009
Book Distribution Study Now Available
We were commissioned by the Department of Canadian Heritage last year to do a national study on book distribution. The study report, “Book Distribution in Canada’s English-Language Market,” has just been published and is available online in PDF and HTML editions.
Distribution is a part of the book business that is not easily visible to many of those involved in the book trade and certainly not to the average book reader in Canada. However, effective management of the supply chain—the process of getting books to where they need to be, when they need to be there, and as efficiently as possible—is a critical function in publishing. It is a process that increasingly touches virtually all other aspects of the Canadian book trade from editorial acquisitions to marketing to consumer behavior.
A special thanks to the many publishers, distributors, booksellers, and industry groups who contributed their time, expertise, and data to the study. And congratulations to our colleague Marcel Oullette whose complementary study on Canada’s French-language market was also published today.